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The acquisition comes on the heels of IR’s $3 billion in fundraising announced earlier this month, and marks the first acquisition since the substantial raise in capital.
January 23, 2025
By: Lianna Albrizio
Associate Editor
Infinite Reality (IR), a company powering the next generation of digital media and ecommerce through extended reality (XR), artificial intelligence (AI) and other technologies, has entered into a definitive agreement to acquire Obsess, a virtual platform that has launched over 400 highly visual, discovery-driven 3D digital stores and experiences. “Obsess’s stellar track record of building successful 3D virtual stores for major brands is a testament to the incredible opportunity ahead,” said J...
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